Privacy Policy

It is Luckless Digital’s policy to respect your privacy regarding any information we may collect while operating our website.

Website Visitors

Like most website operators, Luckless Digital collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Luckless Digital’s purpose in collecting non-personally identifying information is to better understand how Luckless Digital’s visitors use its website. From time to time, Luckless Digital may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Luckless Digital also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on WordPress.com blogs. Luckless Digital only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Luckless Digital’s websites choose to interact with Luckless Digital in ways that require Luckless Digital to gather personally-identifying information. The amount and type of information that Luckless Digital gathers depends on the nature of the interaction. For example, we ask visitors who request a free site audit to provide a username, phone number and email address. In each case, Luckless Digital collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Luckless Digital. Luckless Digital does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Luckless Digital may collect statistics about the behavior of visitors to its websites. For instance, Luckless Digital may monitor the most popular blogs on the WordPress.com site or use spam screened by the Akismet service to help identify spam. Luckless Digital may display this information publicly or provide it to others. However, Luckless Digital does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Luckless Digital discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Luckless Digital’s behalf or to provide services available at Luckless Digital’s websites, and (ii) that have