Branding

How We Can Help You

Branding is your companies first impression to your clients & customers, and you know what they say first impressions mean everything. That means it is crucial your branding fits your customer’s needs. Luckless branding will not only get your target market to select you over the competition but will focus on getting your prospects to see you as the sole provider of a solution to their problem or need.

A Logo is a design symbolizing one’s organization. It is a design that you will use for your letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized. That being said Luckless starts by learning your vision, goals, and audience. Once have a clear idea of that we can begin to build your brand identity. Which will start with sketches for you to approve or request revisions too and then move into final logo iterations – once you’ve chosen and approved a logo you will be given all the assets you need, and a text document explaining what the different file types are for.

Color is one aspect of branding that’s incredibly important to building a strong brand identity that sometimes gets overlooked; we won’t let that happen to you. The colors used in your branding play a massive role in how your brand will be received by your audience, which ultimately will play an immense part in how successful your brand is with said audience. A recent study found that up to 90% of initial judgments about a brand or product are made based on color alone. We will choose the colors that both feel true to who you are as a brand and are the most likely to resonate with your users.

Fonts Speak Louder Than Words. A font does everything from representing the brand to increase legibility. Fonts and imagery are enormously influential in setting the tone and personality of a brand. With thousands of fonts to choose from today, some organizations go the extent of spending thousands on creating a bespoke font, unique to them. This is why it is so important to have a font and imagery that can represent your brand across all mediums and show off your personality and values to your users immediately.

The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security. Your style guide is a document that you will use and make sure your brand is always consistent. It will contain ways to use the logo, different logotypes and backgrounds for them, fonts and how you should use together, colors and examples for best consistency, images, and image examples. The style guide will have all of the information you need to make sure your brand is as memorable and reliable as possible for your users.