Why You Need This eBook
Digital marketing can seem very overwhelming, especially for small businesses just starting out. Whether you’re a seasoned professional or a beginner, this guide breaks down exactly what steps you need to take to build a successful lead generation campaign using Facebook.
Facebook offers a great platforms to get in front of your customers for pennies on the dollar. However, if not executed properly, you can spend a lot of time and resources building a campaign that doesn’t produce the results you’re looking for.
That’s why we created this simple, 5-Step eBook to Facebook Lead Generation. We walk you through the process of setting the foundation as well as building out your lead generation funnel and how to measure your performance.
What’s In The Book?
The AudienceEvery action you take in marketing requires you to know your customers. To build the best lead generation system, you must first start by creating your buyer personas and building customer profiles. We will walk you through step-by-step on how to build the perfect buyer persona.
The OfferCreating an incentive for your customers to take action requires a well crafted offer. Great offers are perfect because they don’t require you to invest a ton of capital yet they still produce high quality leads coming into your business ready for you to up-sell them. We’ll give you the tools to create the best offer for your business.
The Lead MagnetYour customer is on your page and you’re ready to give them the offer of a lifetime. The lead magnet is the last step your customer must take to become a lead. There are many lead magnets out there so we will help break the schematics down for you in this chapter so you can create a lead magnet that collects your leads for you.
The AnalyticsEver wonder where you’re going wrong in the sales funnel process? If you’re not using analytics, you’ll never have the ability to understand why your customers are not converting. In this chapter, we explain everything you need to know to get your analytics codes set up and how to measure the performance of your ads.
Well, What Are You Waiting For?
If you’re ready to take your business to the next level but not sure how, this eBook will help you get your own lead generation system setup in no time!